Work walkability into your title.
STR Optimizer
No. 01  ·  Oct 2026
 
Sample brief for a real listing in Pagosa Springs, with the property name changed. Yours is built from your own listing and market.
 
 Your first listing brief
 
Cozy Downtown Cottage
Pagosa Springs, Colorado · 2 BR · sleeps 6
Hi there,
Guests already sell your location for you: 43% of everything they mention is location or walkability. Your title doesn't mention walking yet.
This is your baseline. Next month’s brief shows what moved since today, and only arrives if something did.
At a glance
4.87
Rating · 134 reviews
  
28
Five-star reviews to reach 4.90
 
43%
Of guest mentions are location or walkability
  
Cleanliness & Value
The scores below your 4.87 overall
01 · Top 3 moves this month
1
Work walkability into your title.
153 of 356 guest mentions are location or walkability, and your title doesn't say it. Exact text in Ready to paste.
2
Tighten your turnover checklist before the next busy stretch.
Cleanliness is 4.73, tied for your lowest score. Add the spots guests notice first: hot tub or shower drains, under beds, upstairs bathrooms.
3
Open November with a 2-night minimum and 15% off midweek.
November is one of Pagosa Springs' three slowest months, at about 29% occupancy.
02 · Scorecard
Accuracy, check-in, communication and location are all above your 4.87. Cleanliness and value are holding you below 4.90.
  vs last month, starts next brief
Cleanliness
 
4.73
Accuracy
 
4.89
Check-in
 
4.98
Communication
 
4.96
Location
 
4.97
Value
 
4.73
Bars run from 4.50 to 5.00, not 0 to 5, so the gaps you can actually act on are visible.
Overall 4.87 · 134 reviews · baseline month, so no changes yet
28 consecutive five-star reviews lift you from 4.87 to 4.90.
One 4-star review wouldn't change your displayed 4.87 at all.
03 · Market analysis
November is one of Pagosa Springs' three slowest months and December is one of its three busiest.
Pagosa Springs season
 
J
 
F
 
M
 
A
 
M
 
J
 
J
 
A
 
S
 
O
 
N
 
D
Peak   Shoulder   Slow   ▲ You are here (Oct)
  Whole market 2-BR homes
Avg nightly rate $293 $167
Occupancy 32.7% 34%
Active listings 854 135
 
 Peak months run about 42.5% occupancy, slow months 29.0%. That 13.5-point gap is the year's story.
 
 The best month (March) earns 2.12× the worst (April), and the nightly rate moves 21%. Filling slow-month nights matters more than squeezing peak prices.
Coming up
Nov 26 Thanksgiving.
Dec 24 Christmas through New Year's.
What this means for you: Treat November as a fill month: shorter minimums and midweek discounts. December is a peak month, so protect it now: no early discounts.
Whole market: AirROI estimates, Aug 2025–Jul 2026. 2-BR homes: Rabbu, Apr 2026.
04 · What guests talk about
Location and walkability dominate what guests mention. The hot tub is your best amenity story.
Location
 
 86
Walkability
 
 67
Comfort
 
 32
Nearby
 
 32
Hot tub
 
 31
Family
 
 30
Hospitality
 
 30
Cleanliness
 
 23
Mentions counted by Airbnb across your reviews.
 
 Guests love  Location: 86 mentions.
 
 Guests love  Walkability: 67 mentions.
 
 Fix  Cleanliness comes up 23 times and scores 4.73.
05 · Ready to paste
Copy, paste into your listing editor, done.
Listing New title
Leads with what guests praise most. 49 of 50 characters.
Walk to Hot Springs & Riverwalk · Private Hot Tub
Listing Description, first line
The first line shows in search. Lead with what guests love.
Walk five minutes to the hot springs, the Riverwalk and downtown coffee, then come home to your own private hot tub.
06 · What this brief couldn’t check
Nightly prices for specific dates, yours or your neighbors'. Date-by-date pricing is coming in a future update.
Individual review text. Airbnb doesn't allow it to be collected, so this brief uses Airbnb's own theme counts.
Your bookings, revenue and calendar. These live in your host dashboard.
Sources: Your Airbnb listing · AirROI (estimates) · Rabbu
Recommendations only. Nothing on your listing, calendar or pricing was changed.
STR Optimizer · optimizemystr.com
Not affiliated with or endorsed by Airbnb.